In the United States of America, there are approximately 17,000 nursing homes holding a total of nearly 1.6 million current older adult residents. Additionally, it is estimated that a projected 70% of individuals turning age 65 will need some type of long-term-care services in their lifetimes. However, choosing a nursing home is an immensely overwhelming decision with numerous variables to consider. In this study, 907 elderly participants ages 53 to 88 were surveyed regarding which factors they would rate of most importance in the nursing home selection process. To begin the survey, participants were invited to self-identify their socioeconomic status, their level of previous experience in the nursing home selection process, along with their age and identifying gender. Following, individuals ranked their top five most important factors in the nursing home selection process out of a given list of fifteen important factors. At the conclusion of a completed survey, participants were given an informational pamphlet with facts, statistics and resources concerning financial assistance in the nursing home selection process. Survey response results demonstrated individuals most commonly prioritized cleanliness, pricing, and location more often than any other factor. However, there were no evident statistically significant differences in rankings among individuals from separate socioeconomic statuses nor individuals with various levels of previous experience. This research is essential in analyzing the importance individuals place on different factors in the nursing home selection process, and providing individuals with the proper resources to encourage an informed, educated decision in the event of selecting a nursing home for oneself or a loved one.