This paper investigates the relationship between perceptions of climate change and support for climate legislation in rural, southern communities, focusing on Arkansas. These communities are heavily reliant on agriculture and have significant stakes in environmental issues, and yet they also hold limited support for climate legislation. The study employs a mixed-methods approach, combining media analysis of leading Arkansas and agricultural newspapers along with semi-structured interviews with farmers. Findings reveal a predominance of heavily neutral coverage of climate change in the media, potentially fostering fear and reducing hope among readers, thus diminishing support for climate legislation. The interviews with farmers underscore the tangible impacts of climate change on crop patterns and highlight varying levels of support for specific climate policies and clean energy development. This research fills a gap in existing literature, providing crucial insights for crafting effective climate communication strategies tailored to rural, agricultural communities. By enhancing communication efforts, policymakers and advocates can better convey the urgency of climate change and garner increased support for necessary legislative measures in Arkansas and similar regions.