Why are dating apps more widely used than friendship apps?
The goal of my study was to uncover why dating apps are so much more widely used than friendship apps. In fact, dating apps have approximately 25 times more users than friendship apps.
This topic is important because adults have become significantly lonelier over the last four decades. Additionally, adults in the Millenial and Gen Z generations (18-39 years old) are the loneliest. Further, loneliness is harmful to physical and mental health and diminishes overall well-being. However, friendship offers support that buffers against the negative effects of loneliness.
I believe that friendship apps have the potential to help people build long-lasting, sincere connections and feel happier and healthier as a result. So, I chose to study friendship app usage in adults 18-39 years old because younger adults are the loneliest and the most technologically savvy. Thus, I believe that they are the population most likely to benefit from using friendship apps.
I hope that my research begins filling the gaps in the scant friendship app literature. Ultimately, I want this research to reach friendship app companies so that they may adopt new marketing strategies and app features that will encourage more lonely young adults to sign up and meet friends.
From my data, I learned that the two most significant reasons that people use friendship apps significantly less than dating apps are because friendship apps are more stigmatized and are not well-known. Future research should investigate why there is more stigma surrounding friendship apps than dating apps and how dating apps became significantly less stigmatized.