2020 Flu Shot Mega-Experiment by Behavior Change for Good Initiative
Behavior Change for Good Initiative (BCFG) will be working with the Penn Medicine Nudge Unit (PMNU) to test interventions designed to promote flu vaccinations among Penn Medicine patients. An array of studies designed by BCFG team scientists will be run simultaneously in the largest-ever experiment testing how to boost flu shot adoption. I worked as a research assistant helping with many critical tasks such as editing and organizing study proposals, conducting literature reviews, and searching funding organizations. The study will be carried out as planned throughout fall of 2020 during the flu season, and the data and qualitative analysis will be done in Spring 2021.
Amid the Covid-19 pandemic, the experiment aims to identify the best persuasion tactic in terms of the cost effectiveness in increasing flu shot vaccination, and the insight from the studies will inform the vaccination effort for Covid-19 when the expected vaccines become available in the spring of 2021. Entirely based on interactive text messages, the research ideas proposed by these experts include the activation of prosocial behavior, the use of comedy and humor, the appeal to intergroup competition, and many other interventions informed by unique behavioral insights.