Fall Research Expo 2021

Quantifying Public Perception of End-of-Life Care Policies

This summer, I worked with Dr. Norma B. Coe and Melissa Berkowitz at the Policy and Economics of Disability, Aging, and Long-Term Care (PEDAL) Lab with the overarching goal of measuring the effect of the health system reforms in changing the delivery of end-of-life care. Individually, the goal of my research was to explore how public discourse and perceptions of durable power of attorney and default surrogate law passages may have affected end-of-life care outcomes. To do so, I conducted literature reviews on the effectiveness and various applications of Google Trends as a possible proxy for quantifying public perception and media attention, collected data from Google Trends on the relative search volume of certain end-of-life care related search terms, such as, “living will”, “default surrogate”, and “durable power of attorney” to visualize peaks in media attention, and lastly, collected, read, and analyzed historical to present day newspaper articles from different states to better understand public responses to end-of-life care policies. I Identified Google Trends as a viable means to quantify public discourse, however, in certain states, data is limited.

PRESENTED BY
PURM - Penn Undergraduate Research Mentoring Program
College of Arts & Sciences 2024
Advised By
Norma B. Coe
Director of PEDAL Lab; Associate Professor, Medical Ethics and Health Policy, Perelman School of Medicine
Melissa Berkowitz
Senior Research Coordinator
Join Emily for a virtual discussion
PRESENTED BY
PURM - Penn Undergraduate Research Mentoring Program
College of Arts & Sciences 2024
Advised By
Norma B. Coe
Director of PEDAL Lab; Associate Professor, Medical Ethics and Health Policy, Perelman School of Medicine
Melissa Berkowitz
Senior Research Coordinator

Comments

Hi Emily, this was a very interesting research topic about something I have not thought much about until now while looking at your poster. Your use of Google Trends data for the relevant end-of-life care terms as a way to analyze how the topic is perceived by the public in different geographical reasons, particularly with respect to the passage of legislation related to end-of-life care within those areas, was creative and informative. Great job!

I enjoyed reading this poster; it was interesting to observe the strong correlation between changes in EOL policy and increased public interest or awareness in the topic. It seems certain EOL policies are approved of in some states, while they receive backlash in others. What factors contribute to how EOL care, especially changing EOL policies, may be perceived differently across regions?